Who Makes Perfume?
Did you know that the perfumes of Yves Saint Laurent and those of Giorgio Armani are manufactured by the same group?
What can David Bustamante and Valentino have in common?
How are MAC Cosmetics and Clinique similar? Each of these couples has something very important in common. They are part of the same parent company. Here is the who’s who (at least until the next dance of brands) of the giants of the cosmetics industry:
The American group Procter & Gamble leads the personal care sector and is positioned as the thirty-fifth largest company in the world (according to Forbes magazine). Despite the fact that its strength comes from cleaning brands ( Fairy, Ariel, Ambipur or Don Limpio ). For some years now it has been about positioning people with signatures such as Oral B, H & S, Herbal Essences, Pantene Pro-V, Aussie, Braun, Max Factor, Olay, Gillette or Wella Professionals.
In the Prestige category, they have licenses to develop and distribute the perfumes of Dolce & Gabbana, Hugo Boss, Lacoste, Gucci, Escada or Rochas. In Spain (one of its 10 most powerful markets) was introduced in 1968, with the detergent Ariel Alta Espuma. Not bad for a couple of Americans who made candles and soaps and decided to join synergies in 1837.
The L’Oréal Group was, until recently, the leader of the industry (in 2011 its sales amounted to 28,000 million dollars ). In addition to L’Oréal Paris (makeup and facial, body and hair treatments) and L’Oréal Professionnel, two names that appeal directly to the parent company. The company has in its portfolio firms that could be its direct competitors. Maybelline, Kérastase, Essie, and Garnier. The market share of the pharmacy is covered by La Roche-Posay, Skinceuticals, or Vichy.
The listing does not end there, but historical firms such as Helena Rubinstein, Biotherm, Kiehl’s, are also part of the conglomerate. The body shop. And, if we talk about fragrances (some of them also have makeup line), it is necessary to mention Giorgio Armani, Yves Saint Laurent, Lancôme, Ralph Lauren, Paloma Picasso, Cacharel, Diesel, and Viktor & Rolf. With a European public in a clear recession, his eyes are on China, a country that. According to the company’s statement to the Financial Times will be its first market in two years.
Among the most powerful companies in the market is the Spanish group Puig (does anyone remember that Agua Brava that they sold in the 90s?). Through a thorough acquisition policy. They now distribute their brands in four categories: Beauty (includes the fragrances of Antonio Banderas, Shakira, David Bustamante, and Juliana Paes). Premium (where the aromas of Valentino, Prada, and Comme des Garçons ), Prestige (with the perfumes of Paco Rabanne, Nina Ricci, and Carolina Herrera) and Fashion (they also own the fashion brands Carolina Herrera, Nina Ricci, Paco Rabanne, and Jean Paul Gaultier, whose cosmetic license has, for the moment, BPI). The company’s profits increased by 11% in 2012.
Cosmetics Nars, creams Carita, the fragrances of Serge Lutens, and aromatherapy Decléor belong to the Japanese group Shiseido. This conglomerate is also the sole shareholder of Beauté Prestige International (BPI). A company that licenses the perfumes of designers such as Jean-Paul Gaultier, Issey Miyake, Narciso Rodriguez, Elie Saab or Azzedine Alaïa (which was confirmed last January).
The aromas of celebrities ( Jennifer Lopez, Beyoncé, Celine Dion, David Beckham, Lady Gaga, Kate Moss, Kylie Minogue or Madonna) are mixed with those of great fashion firms ( Calvin Klein, Balenciaga, Marc Jacobs, Chloé, Bottega Veneta or Roberto Cavalli) in the brand catalog of the Coty group. The Adidas body care line and the Lancaster treatment brand are also yours. In the make-up area, they have Astor(formerly known as Margaret Astor), Sally Hansen, CK One Color, Rimmel London, and OPI.
The cosmetic firm created by the American Estée Lauder (1908-2004) in 1946 has become a brand conglomerate managed by the Lauder family, which holds 70% of the shares. Her portfolio includes brands such as Clinique, Bobbi Brown, Darphin, MAC Cosmetics, Origins, La Mer, Jo Malone, Smashbox, Aveda, and the fragrance licenses of Tom Ford Beauty, Tommy Hilfiger, Donna Karan, and Michael Kors. The phrase of Leonard Lauder is famous when his nieces Aerin and Jane entered the company: ” We are not a family business, we are a family of businesses “. His income in 2012 was 10 billion dollars.
The great luxury giant, LVMH ( Louis Vuitton Moët Hennessy) has more than 60 signatures to its credit, among which there are several with the cosmetic section. Acqua di Parma, Guerlain, Benefit, and Makeup forever are classic brands of the sector, but there are also fashion houses acquired by the group that presented their own perfume, makeup, and treatment division: Dior, Kenzo, Givenchy, Fendi, Loewe or Bvlgari. The world’s largest perfume chain, Sephora, is also owned by LVMH, and that gives them 27% of the beauty distribution market in France, 12% in the United States, and 15% in China, according to Bloomberg.
However, not all are conglomerates. There are also companies that remain autonomous, such as Chanel, which is in the hands of the third generation of the Wertheimer family (Pierre Wertheimer was one of Coco Chanel’s first partners). Its perfuming offer includes what, for many, is the most important aroma in history.